Cold messaging can be a powerful tool for business brokers looking to connect with owners who might be interested in selling. Whether you’re new to the field or a seasoned professional, the right strategies and scripts can make all the difference. Here’s how you can refine your cold messaging approach to increase your chances of success.

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1. Finding the Right Listings

To begin, it’s crucial to know where to look for potential leads. Platforms like Facebook Marketplace, Craigslist, BizQuest, LoopNet, Crexi, and BizBuySell are goldmines for business listings. A useful tip: on these platforms, distinguish brokers from owners by checking for professional photos or multiple listings. If you find someone with a single listing and no professional photo, you’re likely dealing with an owner—your ideal target.

2. Cold Messaging Scripts

Reaching out with the right message is key. Here’s an effective initial message for platforms like Facebook, BizBuySell, and Craigslist:

"Hi, are you the owner selling, or a business broker?"

Depending on the response, your strategy will shift:

• If it’s a business broker, move on to the next lead.

• If it’s the owner, introduce yourself and your services:

  "Great! My name is Corey, and I specialize in selling small businesses like yours. We actually have buyers interested in specific businesses such as yours. Check us out at BusinessBrokerPlus.com. We have no up-front cost and sell 90% of businesses within 90 days. Please message back or give me a ring at XXX-XXX-XXXX."

3. Handling Common Objections

Be prepared for common questions or objections and have responses ready. Here are some examples:

• “How much is your fee?”

  • Explain your fee structure (e.g., 15% of the sale price) while emphasizing the value you provide.

• “How do you sell so fast?”

  • Highlight your network of pre-qualified buyers and your comprehensive marketing strategy.

• “What kind of commitment do you have?”

  • Outline your 6-month contract and explain the timeline for selling a business.

4. The Goal: Discovery Day

The objective of cold messaging is to secure a “Discovery Day”—a meeting or call where you learn more about the business and the owner’s motivations. It’s also the perfect opportunity to present the listing agreement.

5. Why Choose Business Broker Plus?

When engaging with potential clients, highlight Business Broker Plus’s unique value propositions:

• Expertise in Small Businesses: Specializing in businesses under $5 million.

• No Up-Front Costs: Marketing and listing fees are covered.

• Local Focus: We prioritize selling businesses within our area.

• Pre-Qualified Buyers: A database of ready-to-buy clients.

• Full Closing Support: Access to legal, title, and other essential services.

• Organized Showings: We handle the logistics, letting owners focus on their business.

By following these strategies and scripts, you’ll increase your chances of converting cold messages into successful business deals. Ready to dive in? Start using these techniques and watch your results grow!